Meesho

Partner since: 16 February 2023

Category: Non Farm

Scope of partnership:

• The Ministry of Rural Development and Meesho joined hands to create mutual shared value for all stakeholders in SRLMs, with a focus on increasing business and trade inclusion opportunities for underprivileged segments of society. 
• Ministry of Rural Development in collaboration with the Meesho is desirous to participate in the initiative through its identified State Rural Livelihoods Missions. 
• It aims to enable national market access for artisans , weavers and craftsmen to showcase the hallmark products of the identified State Rural Livelihoods Missions. 
• Meesho and identified State Rural Livelihoods Mission may facilitate the awareness about “Meesho Platform” and may provide required training about the e-commerce ecosystem. 
• The Ministry of Rural Development would facilitate the partnership between State Rural Livelihoods Missions and the Meesho to make use of the initiative by DAY-NRLM Self Help Groups in the time bound manner.

Partner website: https://www.meesho.io/blog/digital-revolution-rural-women-online-entrepreneurs